Thank you for calling Northwestern University! May I help you? These lines are often heard by clients whenever they inquire at the University.

With the aim to better boost customer satisfaction, the CorPlan and HRD Offices in cooperation with Smart Telecom, Inc. conducted frontliner's seminar-workshop dubbed as "Hello! This is NWU at Your Service" on May 17 and 18 at the NWU Eco-Tourism Park and Botanic Garden. University frontliners in the seminar-workshop comprised clerks, record evaluators, tellers and library personnel.

Dr. Eric Parilla, CorPlan Director, said that the purpose of the seminar-workshop was to develop customer service consciousness, proper work attitude, behavior and work ethics. He further stated that the seminar will enhance skills and techniques in handling the needs and demands of customers. Parilla added that the seminar-workshop was a way of continuous improvement of customer service, and will equip frontliners with basic communication skills to interact and communicate to customers.

Lecturers were invited to train the university frontliners. Jesusa Apostol, Smart Customer Care Supervisor, discussed emotional quotient and branding while Dr. Teresita Wingco, Business Administration Department Head, elaborated job rotation and motivation program.

Participants later took part in team building activities, in synthesis and finally in an open forum where they recommended that faculty members of all colleges should also undergo the same seminar because they are also considered frontliners.